NEGOSIASI PENERJEMAHAN VERBAL - VISUAL DESAIN GRAFIS

Moeljadi Pranata




Abstract


Design is commonly regarded as an act of individual creation to which both verbalization and logical analysis are only peripherally relevant. This article reviews a research study about talking design by Tomes et al (1998) which involving graphic designers and their clients. The conclusion is that talking design -- verbal and visual -- is the design itself. Comments from a design-major student give more light to the research s outputs.
Abstract in Bahasa Indonesia :

Desain umumnya dipandang sebagai karya ekspresi diri. Analisis logis dan penerjemahan verbal hanya dianggap relevan di permukaan saja. Artikel ini mereview kajian riset Tomes dkk. (1998) mengenai bahasan desain yang melibatkan tim desainer grafis dan kliennya. Simpulannya%2C bahasan desain ¾ verbal dan visual ¾ adalah desain itu sendiri. Artikel ini dilengkapi tanggapan mahasiswa desain terhadap hasil riset tersebut. graphic design%2C design process%2C verbal/visual communication


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The Journal is published by The Institute of Research & Community Outreach - Petra Christian University. It available online supported by Directorate General of Higher Education - Ministry of National Education - Republic of Indonesia.

©All right reserved 2016.Nirmana, ISSN: 0215-0905

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