PENGGUNAAN ILUSTRASI SEBAGAI DAYA TARIK PADA IKLAN MEDIA CETAK

Deddi Duto Hartanto




Abstract


The usage of illustration in printed advertising media is considerably important. Illustration functions only for decoration to attract attention%2C but also act as visualisation of advertising ideas. If ilustration is functioned properly%2C it would be a very effective tool for delivening advertising messages.
Abstract in Bahasa Indonesia :

Penggunaan ilustrasi pada iklan media cetak merupakan hal penting untuk diperhatikan. Ilustrasi bukan hanya sebagai hiasan yang menarik perhatian saja%2C tetapi sebagai visualisasi gagasan pesan iklan. Apabila tepat penggunaannya akan sangat efektif dalam menyampaikan isi pesan iklan tersebut. advertising illustration%2C printed media%2C attraction device


Full Text: PDF

The Journal is published by The Institute of Research & Community Outreach - Petra Christian University. It available online supported by Directorate General of Higher Education - Ministry of National Education - Republic of Indonesia.

©All right reserved 2016.Nirmana, ISSN: 0215-0905

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