PERSPEKTIF GENDER DALAM REPRESENTASI IKLAN

Arief Agung Suwasana




Abstract


Reconstructing women to obtain a role equal to that of man requires cognizance on how to reconstruct the dominant ideology of patriarch. Ads representation plays as a means of legitimating or preserving ideology and social phenomena. However%2C ultimately%2C the ads representation also reflects social culture.
Abstract in Bahasa Indonesia :

Kesadaran untuk merekonstruksi perempuan memperoleh peran yang setara dengan laki-laki memang memerlukan penyadaran bagaimana merekonstruksi dominasi ideologi patriarki. Representasi iklan memang dapat menjadi sarana legitimasi atau pelestari ideologi dan fenomena sosial. Akan tetapi pada akhimya representasi iklan juga menjadi cerminan budaya masyarakat. ideology%2C images%2C culture.


Full Text: PDF

The Journal is published by The Institute of Research & Community Outreach - Petra Christian University. It available online supported by Directorate General of Higher Education - Ministry of National Education - Republic of Indonesia.

©All right reserved 2016.Nirmana, ISSN: 0215-0905

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