BEAUTY AND THE BEAST : IMAGES OF WOMEN IN ADVERTISEMENTS

Esther H. Kuntjara




Abstract


Images in advertisements have power to shape our perception on the way we look at the world. Women in ads are often portrayed as sexual objects. Conventional beauty is womens attribute. Unfortunately%2C the images of women most ads portray are usually the creation of artificiality that establishes an impossible standard of physical perfection for women This article presents some different ads from some famous womens magazines and discusses some possible meanings the viewers may perceive from the images.
Abstract in Bahasa Indonesia :

images%2C women%2C advertisement.


Full Text: PDF

The Journal is published by The Institute of Research & Community Outreach - Petra Christian University. It available online supported by Directorate General of Higher Education - Ministry of National Education - Republic of Indonesia.

©All right reserved 2016.Nirmana, ISSN: 0215-0905

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