SIMBOL BUDAYA SEBAGAI REPRESENTASI POSITIONING DALAM IKLAN PRODUK MOBIL EROPA DAN MOBIL JEPANG

Andrian Dektisa Hagijanto




Abstract


Understanding advertising is not as simple and short as looking at it. Besides it is used as visual approach to create persuasif communication%2C advetisement can be created with something pointed to reality and hyperreality.
Complexity can be more felt whenever cultural symbol is used as aplication in positioning approach.
Abstract in Bahasa Indonesia :

Memahami iklan tidak sesederhana dan sesingkat menikmati iklan tersebut. Selain dipakai sebagai pendekatan visual untuk menciptakan komunikasi persuasif%2C iklan dapat dikreasi dengan citraan yang mengacu kepada realitas dan bahasa realitas semu (hiper-realitas).
Kompleksitas ini makin terasa lagi ketika simbol budaya yang dipakai sebagai pendekatan aplikasi posisioning. Positioning representation%2C cultural symbol%2C car advertisement.


Full Text: PDF

The Journal is published by The Institute of Research & Community Outreach - Petra Christian University. It available online supported by Directorate General of Higher Education - Ministry of National Education - Republic of Indonesia.

©All right reserved 2016.Nirmana, ISSN: 0215-0905

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