ILUSTRASI IKLAN CETAK DENGAN PENDEKATAN AFEKTIF DALAM HUBUNGANNYA DENGAN PENERIMAAN DAN INGATAN KHALAYAK

Authors

  • Cons. Tri Handoko Dosen Jurusan Desain Komunikasi Visual Fakultas Seni dan Desain - Universitas Kristen Petra

:

https://doi.org/10.9744/nirmana.5.2.

Abstract

Illustrations in print advertisements have function to attract and hold the attention of the audiences beside influence their acceptance and memory. Recently%2C illustrations of print advertisements have been using affective approaches by using appeal to anxiety%2C appeal to sorrow%2C appeal to warmth%2C appeal to equity%2C and appeal to sex influencing audiences acceptance and memory.
Abstract in Bahasa Indonesia :

Ilustrasi dalam iklan cetak selain berfungsi sebagai daya tarik dan penahan perhatian khalayak juga dapat mempengaruhi penerimaan dan ingatan khalayak terhadap pesan iklan. Dalam perkembangannya dewasa ini iklan cetak telah banyak memanfaatkan pendekatan afektif dalam ilustrasinya dengan menggunakan daya tarik ketakutan/kekuatiran%2C kesedihan/penderitaan%2C kehangat-an%2C persamaan derajat%2C serta pendekatan daya tarik seks untuk mempengaruhi penerimaan dan ingatan khalayak. Advertisements illustrations%2C affective approach

Published

2004-08-19

How to Cite

Tri Handoko, C. (2004). ILUSTRASI IKLAN CETAK DENGAN PENDEKATAN AFEKTIF DALAM HUBUNGANNYA DENGAN PENERIMAAN DAN INGATAN KHALAYAK. Jurnal Desain Komunikasi Visual Nirmana, 5(2). https://doi.org/10.9744/nirmana.5.2.

Issue

Vol. 5 No. 2 (2003): JULY 2003

Section

Articles

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