Sri Wiryanti B.U.


Advertisment is a hiperrealistic reality discourse. Imaging in advertisement always related with aesthetic creativity%2C wich is subject to reality but not reality itself. Advertisement always image woman can be look more pretty%2C sexy woman look sexiest.
Abstract in Bahasa Indonesia :

Iklan merupakan wacana realitas yang hiperrealistik. Pencitraan dalam iklan tidak lepas dari kreativitas estetik%2C mengacu pada realitas tetapi bukan realitas itu sendiri. Dalam hal ini citra perempuan cantik dapat lebih cantik%2C perempuan seksi lebih seksi. reality%2C hipereality%2C image.

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The Journal is published by The Institute of Research & Community Outreach - Petra Christian University. It available online supported by Directorate General of Higher Education - Ministry of National Education - Republic of Indonesia.

©All right reserved 2016.Nirmana, ISSN: 0215-0905

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