APLIKASI SPOKES-CHARACTERS DALAM KAITAN DENGAN MEREK PRODUK

Caroline Widjoyo




Abstract


Advertisement by using spokes-characters have potency to alter the choice of consumer brand with the compared to bigger impact which do not use the spokes-character. A lot of producer which hence spokes-character to increase assess to sell from a product. Spokes-Characters experience of the evolution from time to time keep abreast of the era%2C now emerge the new type of spokes-character and its application.
Abstract in Bahasa Indonesia :

Iklan dengan spokes-characters berpotensi mengubah pilihan merek konsumen dengan dampak lebih besar dibanding yang tidak menggunakan spokes-character. Banyak produsen yang memakai spokes-character untuk meningkatkan nilai jual dari sebuah produk. Spokes-characters mengalami evolusi dari masa ke masa mengikuti perkembangan jaman%2C sekarang muncul jenis baru spokes-character dan aplikasinya. spokes-characters%2C advertising%2C branding.


Full Text: PDF

The Journal is published by The Institute of Research & Community Outreach - Petra Christian University. It available online supported by Directorate General of Higher Education - Ministry of National Education - Republic of Indonesia.

©All right reserved 2016.Nirmana, ISSN: 0215-0905

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