PENGARUH GAYA KALIGRAFI DALAM DESAIN LOGOTYPE

Elisabeth Christine Yuwono




Abstract


Generally%2C group of Calligraphies are divided into two groups: Eastern and Western calligraphy. Eastern calligraphy is divided into East Asia/oriental calligraphy (China%2C Japan%2C Korea) and Middle east (Arab). Western calligraphy is divided into Europe and America. Calligraphy styles sometimes are adapted by companies and products for their logotypes. Indian%2C Javanese and various other letters which have etnicity characteristics as a matter of fact might be categorizing into calligraphy%2C because of beside not much influencing and spreading globally%2C in historical perspective they just a little bit explorate%2C so that some authors infrequently not write them in their literatures.
Abstract in Bahasa Indonesia :

Secara umum kaligrafi terdiri atas dua kelompok%2C yaitu Kaligrafi Timur dan Barat. Kaligrafi Timur meliputi Timur Tengah (Arab) dan Asia Timur (China%2C Jepang). Kaligrafi Barat meliputi Eropa dan Amerika. Gaya kaligrafi terkadang diadaptasi dalam pembuatan desain logotype perusahaan dan produk tertentu. Tulisan India%2C Korea%2C Jawa%2C dan lainnya yang mempunyai ciri etnisitas tertentu sebenarnya bisa masuk dalam kelompok kaligrafi namun selain karena ditinjau dari aspek kesejarahannya kurang begitu dieksplorasi juga karena pengaruh dan penyebarannya kurang mengglobal%2C maka pada umumnya para penulis kaligrafi jarang memasukkannya dalam literatur mereka. calligraphy and logotype


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The Journal is published by The Institute of Research & Community Outreach - Petra Christian University. It available online supported by Directorate General of Higher Education - Ministry of National Education - Republic of Indonesia.

©All right reserved 2016.Nirmana, ISSN: 0215-0905

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