RETHORICAL ANALYSIS PADA IKLAN ESIA

Authors

  • Deddi Duto Hartanto Dosen Jurusan Desain Komunikasi Visual, Fakultas Seni dan Desain Universitas Kristen Petra Surabaya E-mail: <a href="mailto:deddi@petra.ac.id">deddi@petra.ac.id</a>

:

https://doi.org/10.9744/nirmana.8.1.

Abstract

The Esia ads with their many versions try to offer a corporate brand with an emosional approach. This articles analysis views Esia as an organization%2C much like what has been shown in the daily Kompas in some versions of its ads. While using a rethorical analysis%2C hopefully shows how Esia formulates its message in its ad executions as an argument%2C while also refering to certain logics to support them.
Abstract in Bahasa Indonesia :

Iklan Esia dengan berbagai versi mencoba menawarkan corporate brand dengan pendekatan emosional. Analisa penulisan ini memandang Esia sebagai sebuah organisasi yaitu seperti yang dimunculkan pada harian Kompas pada beberapa versi iklannya. Dengan menggunakan Rhetorical Analysis %2C diharapkan akan dapat dilihat bagaimana Esia memformulasikan message dalam eksekusi iklannya sebagai argumen dengan merujuk pada logika-logika tertentu untuk memberikan pembenaran pada eksekusi iklannya. organization%2C public relations%2C rethorics%2C metaphores%2C Esia ads.

Published

2007-10-01

How to Cite

Duto Hartanto, D. (2007). RETHORICAL ANALYSIS PADA IKLAN ESIA. Jurnal Desain Komunikasi Visual Nirmana, 8(1). https://doi.org/10.9744/nirmana.8.1.

Issue

Vol. 8 No. 1 (2006): JANUARY 2006

Section

Articles

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