GAYA PSYCHEDELIA COUNTER CULTURE AMERIKA KOMODIFIKASI INDONESIA KINI
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https://doi.org/10.9744/nirmana.9.2.pp.%2069-76Keywords:
style, psychedelic, counter culture, comodificationAbstract
The art of psychedelia is an example of art that uses a nation’s cultural consciousness as a source of expression of the past. Conceptually, the spirit of this art is to connect the modern movement with the effects of drug use. The American youths utilized this movement as counter culture that gave the birth to the flower generation in a settled community. Psychedelic style which in the beginning was an identity, a symbol of anti settledness, and Uncle Sam’s youth’s fight against its politics in the 1960’s. At the end it became the signs of times. The zeitgeist movement in the next decade entered Indonesia with new packaging that transforms into comodification that can be applied to various media through popular culture of its youths. Abstract in Bahasa Indonesia: Seni penggunaan kesadaran budaya bangsa untuk diubah sebagai sumber pengungkapan yang terjadi di masa lalu salah satu contohnya ialah “seni psychedelic”. Secara konseptual jiwa seni ini ialah menghubungkan kepada pergerakan modern yang berhubungan dengan perasaan yang diakibatkan oleh pengaruh obat bius. Kaum muda Amerika meman¬faat¬kan pergerakan ini sebagai budaya tanding “counter culture” yang melahirkan “generasi bunga” di komunitas yang telah mapan. Gaya psychedelia yang pada mulanya dijadikan “jati diri” dan simbol anti kemapanan dan perlawanan kawula muda negara “Paman Sam” terhadap kebijakan politik di negaranya tahun 1960an, pada akhirnya menjadi sebuah penanda jaman. Gelombang “zeitgeist” ini pada dekade berikutnya masuk ke Nusantara dengan “kemasan baru” yang menjelma dalam bentuk komodifikasi yang aplikatif di berbagai media melalui budaya popular yang lekat di hati generasi muda Indonesia. Kata kunci: gaya, psychedelic, counter culture, komodifikasi.Downloads
Published
2009-12-04
How to Cite
Banindro, B. S. (2009). GAYA PSYCHEDELIA COUNTER CULTURE AMERIKA KOMODIFIKASI INDONESIA KINI. Jurnal Desain Komunikasi Visual Nirmana, 9(2), pp. 69-76. https://doi.org/10.9744/nirmana.9.2.pp. 69-76
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