REPRESENTASI STEREOTYPE PEREMPUAN DALAM IKLAN LAYANAN MASYARAKAT “SAHABAT PEDULI ANTI KEKERASAN DALAM RUMAH TANGGA”

Authors

  • Deddi Duto Hartanto Jurusan Desain Komunikasi Visual, Fakultas Seni dan Desain Universitas Kristen Petra Surabaya

:

https://doi.org/10.9744/nirmana.9.2.pp.%2077-81

Keywords:

woman, ads, stereotyped representation

Abstract

Ads in mass media very often publish images of women with their various feminine attractiveness; whether it be the soft hair, or black, shiny, and straight hair, the thin and tall body, small and pointy nose, thin lips, large chest, and silky white skin. Ads whether consciously or not, have shaped standardized perceptions where they are directed towards certain groups. Abstract in Bahasa Indonesia: Dalam media massa terutama iklan sering memuat ilustrasi citra perempuan dengan berbagai daya tarik feminitasnya, apakah itu rambut halus, hitam, berkilau, dan lurus, bentuk badan langsing dan tinggi, hidung yang mancung-mungil, bibir tipis, payudara menonjol, dan berkulit kuning keputih-putihan. Iklan secara sadar atau tidak telah membentuk standar pikiran akan sesuatu menuju pada suatu kelompok tertentu. Kata kunci: perempuan dalam iklan, representasi stereotype perempuan

Downloads

Published

2009-12-04

How to Cite

Hartanto, D. D. (2009). REPRESENTASI STEREOTYPE PEREMPUAN DALAM IKLAN LAYANAN MASYARAKAT “SAHABAT PEDULI ANTI KEKERASAN DALAM RUMAH TANGGA”. Jurnal Desain Komunikasi Visual Nirmana, 9(2), pp. 77-81. https://doi.org/10.9744/nirmana.9.2.pp. 77-81

Issue

Vol. 9 No. 2 (2007): JULI 2007

Section

Articles

License

  1. Jurnal Desain Komunikasi Visual Nirmana has the right of first publication while the author(s) retains copyright and the right to share and redistribute the work under a Creative Commons Attribution License. This license allows others to freely share and adapt the work, provided that they acknowledge the work's authorship and its initial publication in this journal.
  2. Upon publication, the author(s) agrees to the journal's terms of non-exclusive distribution, allowing the published version of the work to be used in other contexts (e.g., institutional repository or a book), with an acknowledgment of its initial publication in Jurnal Desain Komunikasi Visual Nirmana.
  3. The author(s) is also aware of the responsibility to obtain permission for the use of any copyrighted material from third parties as required by the journal.