Pengaruh Ideologi Visual dalam Penciptaan Positioning Clothing (Studi Kasus: Unkl/347-Bandung)
:
https://doi.org/10.9744/nirmana.14.1.30-35Keywords:
Clothing, Ideology, Positioning.Abstract
The Uniqueness and characteristics of Clothing, two of the fashion categories have created the under¬standing of fashion as an ideology, which ensures the functioning of dominant and dominance systems in a social order. Through the analysis of qualitative descriptive research will be known the visual ideology of a clothing product formed by producers in the eyes of consumers. In the end it is capable of forming the product positioning concerned. The results of of this research reveals the emergence of Ideology in clothing, based on the ideals of the creator of the clothing products. The formation of these ideals cannot be separated from the role of the community as a medium that supports the absorption of the ideology as the characteristic of a particular group. It reveals that visual ideology is one of the important factors that establishes the positioning of a product, which is created because of the existence of product differentiation that supports it.Downloads
How to Cite
Hartanti, M. (2013). Pengaruh Ideologi Visual dalam Penciptaan Positioning Clothing (Studi Kasus: Unkl/347-Bandung). Jurnal Desain Komunikasi Visual Nirmana, 14(1), 30-35. https://doi.org/10.9744/nirmana.14.1.30-35
Issue
Section
Articles
License
- Jurnal Desain Komunikasi Visual Nirmana has the right of first publication while the author(s) retains copyright and the right to share and redistribute the work under a Creative Commons Attribution License. This license allows others to freely share and adapt the work, provided that they acknowledge the work's authorship and its initial publication in this journal.
- Upon publication, the author(s) agrees to the journal's terms of non-exclusive distribution, allowing the published version of the work to be used in other contexts (e.g., institutional repository or a book), with an acknowledgment of its initial publication in Jurnal Desain Komunikasi Visual Nirmana.
- The author(s) is also aware of the responsibility to obtain permission for the use of any copyrighted material from third parties as required by the journal.