Perancangan Strategi Branding Stationery “Tifiti” untuk Mendukung Produktivitas

Authors

  • Sheila Abigail Program Studi Desain Komunikasi Visual, Fakultas Humaniora dan Industri Kreatif, Universitas Kristen Petra
  • Cindy Muljosumarto Program Studi Desain Komunikasi Visual, Fakultas Humaniora dan Industri Kreatif, Universitas Kristen Petra

DOI:

https://doi.org/10.9744/nirmana.23.1.1-8

Keywords:

produktivitas, stationery, stimulus, brand strategy, brand experience

Abstract

Produktivitas merupakan kemampuan untuk mengelola sumber daya untuk menghasilkan sesuatu. Sayangnya, tingkat produktivitas di Indonesia terhitung cukup rendah. Bahkan, sebagian besar pekerja yang sudah memiliki latar belakang produktif kerap kali mengalami penurunan karena faktor kebosanan. Perancangan ini bertujuan untuk menciptakan stimulus yang mendukung produktivitas berupa stationery. Brand stationery ini dirancang dengan strategi yang berfokus pada brand experience. Perancangan ini menggunakan metode analisis kualitatif deskriptif. Adapun tahapannya yaitu, melakukan wawancara dengan stakeholder, consumer persona untuk mendapatkan consumer insight, dan SWOT kompetitor. Dengan landasan tersebut akan ditemukan brand essence dan brand positioning untuk menjadi landasan terbentuknya brand strategy.

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Published

2023-02-02

Issue

Vol. 23 No. 1 (2023): JANUARY 2023

Section

Articles

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How to Cite

Perancangan Strategi Branding Stationery “Tifiti” untuk Mendukung Produktivitas. (2023). Jurnal Desain Komunikasi Visual Nirmana, 23(1), 1-8. https://doi.org/10.9744/nirmana.23.1.1-8