PERKEMBANGAN CORPORATE SOCIAL RESPONSIBILITY DI INDONESIA

Bing Bedjo Tanudjaja




Abstract


The awareness towards CSR (Corporate Social Responsibility), that should be integrated into a company's hierarchy as management's strategy and policy, is needed to attain balance between the business industry and the surrounding community. The essence and significance of CSR has not been wholly understood by businessmen, thus CSR only becomes textual and often implemented due to community demand.


Abstract in Bahasa Indonesia:

Kesadaran terhadap CSR (Corporate Social Responsibility) yang seharusnya telah terintegrasi dalam hierarki perusahaan sebagai strategi dan policy manejemen, diperlukan demi tercapainya sebuah keseimbangan dunia usaha antara pelaku dan masyarakat sekitar. Esensi dan signifikansi dari CSR masih belum dapat terbaca sepenuhnya oleh pelaku bisnis, sehingga CSR sendiri bagi sebagian pelaku bisnis baru sekedar wacana dan terkadang implementasinya berdasarkan atas tuntutan masyarakat.

Kata kunci : corporate social responsibility, pelaku bisnis, masyarakat.


Keywords


corporate social responsibility, businessman, community

Full Text: PDF

The Journal is published by The Institute of Research & Community Outreach - Petra Christian University. It available online supported by Directorate General of Higher Education - Ministry of National Education - Republic of Indonesia.

©All right reserved 2016.Nirmana, ISSN: 0215-0905

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