WHITE SPACE DALAM IKLAN DI MEDIA CETAK

Authors

  • Andrian D. Hagijanto Dosen Jurusan Desain Komunikasi Visual Fakultas Seni dan Desain - Universitas Kristen Petra

:

https://doi.org/10.9744/nirmana.1.2.

Abstract

Readers are often unware of advertisments published in print media%2C therefore the elements of communication design composed in the promotion process fail to reach the objectives. One of the methods use to gain attention from the readers so they focus their vision to the advertisment is by presenting the lay out using white space. This article is to discuss about white space in media advertisments%2C especially newspaper and magazines.
Abstract in Bahasa Indonesia :

Iklan pada media cetak terkadang dilewati begitu saja oleh pembaca%2C sehingga proses promosi yang dikemas dengan elemen desain komunikasi visual itu gagal mencapai tujuannya. Salah satu cara untuk menarik perhatian pembaca agar menghentikan sejenak kedua matanya dan mengamati iklan adalah dengan menciptakan layout iklan lewat peranan white space. Tulisan ini akan membahas mengenai white space di dalam iklan media cetak%2C khususnya koran dan majalah.

Published

2004-08-18

How to Cite

D. Hagijanto, A. (2004). WHITE SPACE DALAM IKLAN DI MEDIA CETAK. Jurnal Desain Komunikasi Visual Nirmana, 1(2). https://doi.org/10.9744/nirmana.1.2.

Issue

Vol. 1 No. 2 (1999): JULY 1999

Section

Articles

License

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