FIGUR WANITA SEBAGAI PENARIK PANDANG DALAM IKLAN

Authors

  • Andrian D. Hagijanto Dosen Jurusan Desain Komunikasi Visual Fakultas Seni dan Desain - Universitas Kristen Petra

DOI:

https://doi.org/10.9744/nirmana.2.1.

Abstract

In order to gain brand awareness effectively%2C advertiser use unusual and sometimes inappropriate form of creatifity to make their ads more memorable such method includes the use of women s sexual attractions which%2C on the other hand%2C causes in fraction of ethical norms. Will this be called a deviations in ads or a compromise approach to the audience taste?
Abstract in Bahasa Indonesia :

Untuk mencapai brand awareness yang lebih tinggi%2C pengiklan harus membuat iklannya menarik%2C lewat kreativitas yang tinggi. Ketika kreativitas itu menggunakan pendekatan yang terjebak oleh pelanggaran norma-norma etis kemasyarakatan -lewat eksploatasi figur wanita dan daya tarik yang melingkupinya-. Akankah kreativitas itu disebut sebagai penyimpangan dalam iklan? Ataukah sah-sah saja sebagai suatu bentuk pendekatan yang menuruti selera pasar. advertisement%2C women s sexual attractions%2C body language

Published

2004-08-18

Issue

Vol. 2 No. 1 (2000): JANUARY 2000

Section

Articles

License

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How to Cite

FIGUR WANITA SEBAGAI PENARIK PANDANG DALAM IKLAN. (2004). Jurnal Desain Komunikasi Visual Nirmana, 2(1). https://doi.org/10.9744/nirmana.2.1.