PUBLIK FIGUR DALAM IKLAN TESTIMONIAL

Authors

  • Deddi Duto Hartanto Dosen Jurusan Desain Komunikasi Visual Fakultas Seni dan Desain - Universitas Kristen Petra

:

https://doi.org/10.9744/nirmana.2.2.

Abstract

Testimonial advertising seemingly identical with famous figure such as artist%2C sportmen or others. They are all branded as "public figure" because they are well known by public. A lot of advertising creators using public figure in order to gain a high brand awareness. Is the use of public figure in testimonial advertising more profitable? Is their able quite representative for the products they represent ?
Abstract in Bahasa Indonesia :

Iklan testimonial identik dengan tokoh terkenal%2C baik itu artis%2C tokoh masyarakat%2C olahragawan%2C atau yang lainnya. Semuanya di cap sebagai "publik figur%2C" karena sudah dikenal masyarakat.Banyak kreator iklan menggunakan publik figur dengan harapan dapat mencapai brand awareness yang tinggi. Apakah penggunaan publik figur dalam iklan testimonial lebih menguntungkan ?%2C Apakah peran publik figur (sudah) mewakili produk yang dibawakan?. testimonial advertising%2C public figure

Published

2004-08-18

How to Cite

Duto Hartanto, D. (2004). PUBLIK FIGUR DALAM IKLAN TESTIMONIAL. Jurnal Desain Komunikasi Visual Nirmana, 2(2). https://doi.org/10.9744/nirmana.2.2.

Issue

Vol. 2 No. 2 (2000): JULY 2000

Section

Articles

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