PUBLIK FIGUR DALAM IKLAN TESTIMONIAL
:
https://doi.org/10.9744/nirmana.2.2.Abstract
Testimonial advertising seemingly identical with famous figure such as artist%2C sportmen or others. They are all branded as "public figure" because they are well known by public. A lot of advertising creators using public figure in order to gain a high brand awareness. Is the use of public figure in testimonial advertising more profitable? Is their able quite representative for the products they represent ?Abstract in Bahasa Indonesia :
Iklan testimonial identik dengan tokoh terkenal%2C baik itu artis%2C tokoh masyarakat%2C olahragawan%2C atau yang lainnya. Semuanya di cap sebagai "publik figur%2C" karena sudah dikenal masyarakat.Banyak kreator iklan menggunakan publik figur dengan harapan dapat mencapai brand awareness yang tinggi. Apakah penggunaan publik figur dalam iklan testimonial lebih menguntungkan ?%2C Apakah peran publik figur (sudah) mewakili produk yang dibawakan?. testimonial advertising%2C public figure
Published
2004-08-18
How to Cite
Duto Hartanto, D. (2004). PUBLIK FIGUR DALAM IKLAN TESTIMONIAL. Nirmana, 2(2). https://doi.org/10.9744/nirmana.2.2.
Issue
Section
Articles
License
- Jurnal Desain Komunikasi Visual Nirmana has the right of first publication while the author(s) retains copyright and the right to share and redistribute the work under a Creative Commons Attribution License. This license allows others to freely share and adapt the work, provided that they acknowledge the work's authorship and its initial publication in this journal.
- Upon publication, the author(s) agrees to the journal's terms of non-exclusive distribution, allowing the published version of the work to be used in other contexts (e.g., institutional repository or a book), with an acknowledgment of its initial publication in Jurnal Desain Komunikasi Visual Nirmana.
- The author(s) is also aware of the responsibility to obtain permission for the use of any copyrighted material from third parties as required by the journal.