BEAUTY AND THE BEAST : IMAGES OF WOMEN IN ADVERTISEMENTS
AbstractImages in advertisements have power to shape our perception on the way we look at the world. Women in ads are often portrayed as sexual objects. Conventional beauty is womens attribute. Unfortunately%2C the images of women most ads portray are usually the creation of artificiality that establishes an impossible standard of physical perfection for women This article presents some different ads from some famous womens magazines and discusses some possible meanings the viewers may perceive from the images.
Abstract in Bahasa Indonesia :
images%2C women%2C advertisement.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).