REPOSISI CITRA MELALUI LOGO Studi Kasus Perubahan Logo PT Pos Indonesia
:
https://doi.org/10.9744/nirmana.4.1.
Abstract
Logograph is a method of representing some ideal values%2C involving some aspects such as: visions and missions%2C working scopes%2C and identifying cultures of business companies%2C which playing roles in representing the facial features of any institutions or any business companies. As a symbolic language%2C it is common that a logograph is typified in a symbol%2C which is reflecting certain images that are deliberately built by concerned institutions or business companies. When a company is wishing to build a new image%2C it is necessarily to reposition the prevailed image that has been shaped in the community. Changing the appearance of the logotype of the company can make the reposition of the images. As a symbolic language%2C logos can be made up as a meant to disseminate any certain ideologies. When there have to be undertaken to uniform the applications of any certain ideological symbols upon any institutional or organisational logotypes%2C so that it can be achieving some ideological hegemony through the use of logos. And when those ideologies cannot be imaged adequately good enough%2C and their power structures cannot provide sufficient hegemonic supports%2C then those hegemonic representational symbols are attempted to be eliminated to build new images.Abstract in Bahasa Indonesia :
Logo merupakan representasi dari nilai-nilai ideal%2C yang meliputi aspek: visi dan misi%2C ruang lingkup kerja%2C serta budaya perusahaan%2C dan berperan sebagai wajah suatu lembaga atau perusahaan. Sebagai bahasa penanda%2C logo biasanya ditampilkan berupa sesuatu yang mencerminkan citra tertentu yang sengaja dibangun oleh suatu lembaga atau perusahaan. Apabila suatu perusahaan ingin membangun citra yang baru%2C maka perlu upaya memposisikan ulang citra yang telah terbentuk di masyarakat. Reposisi citra dapat dilakukan dengan merubah tampilan logo perusahaan. Sebagai bahasa penanda%2C logo dapat dijadikan alat untuk menyebarluaskan suatu ideologi tertentu. Ketika dilakukan penyeragaman penggunaan tanda-tanda dari ideologi tertentu pada semua logo lembaga atau perusahaan%2C maka terjadilah hegemoni ideologi melalui logo. Manakala ideologi tersebut dicitrakan kurang baik dan struktur kekuasaan tidak kuat lagi menyokong hegemoni%2C maka tanda-tanda yang mewakili hegemoni tersebut berupaya dihilangkan untuk membangun citra baru. Reposition%2C images%2C logotype.
Published
2004-08-18
How to Cite
Martadi, M. (2004). REPOSISI CITRA MELALUI LOGO Studi Kasus Perubahan Logo PT Pos Indonesia. Jurnal Desain Komunikasi Visual Nirmana, 4(1). https://doi.org/10.9744/nirmana.4.1.
Issue
Section
Articles
License
- Jurnal Desain Komunikasi Visual Nirmana has the right of first publication while the author(s) retains copyright and the right to share and redistribute the work under a Creative Commons Attribution License. This license allows others to freely share and adapt the work, provided that they acknowledge the work's authorship and its initial publication in this journal.
- Upon publication, the author(s) agrees to the journal's terms of non-exclusive distribution, allowing the published version of the work to be used in other contexts (e.g., institutional repository or a book), with an acknowledgment of its initial publication in Jurnal Desain Komunikasi Visual Nirmana.
- The author(s) is also aware of the responsibility to obtain permission for the use of any copyrighted material from third parties as required by the journal.