SIMBOL BUDAYA SEBAGAI REPRESENTASI POSITIONING DALAM IKLAN PRODUK MOBIL EROPA DAN MOBIL JEPANG

Authors

  • Andrian Dektisa Hagijanto Dosen Desain Komunikasi Visual Fakultas Seni dan Desain - Universitas Kristen Petra

DOI:

https://doi.org/10.9744/nirmana.5.2.

Abstract

Understanding advertising is not as simple and short as looking at it. Besides it is used as visual approach to create persuasif communication%2C advetisement can be created with something pointed to reality and hyperreality. Complexity can be more felt whenever cultural symbol is used as aplication in positioning approach.
Abstract in Bahasa Indonesia :

Memahami iklan tidak sesederhana dan sesingkat menikmati iklan tersebut. Selain dipakai sebagai pendekatan visual untuk menciptakan komunikasi persuasif%2C iklan dapat dikreasi dengan citraan yang mengacu kepada realitas dan bahasa realitas semu (hiper-realitas). Kompleksitas ini makin terasa lagi ketika simbol budaya yang dipakai sebagai pendekatan aplikasi posisioning. Positioning representation%2C cultural symbol%2C car advertisement.

Published

2004-08-19

Issue

Vol. 5 No. 2 (2003): JULY 2003

Section

Articles

License

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How to Cite

SIMBOL BUDAYA SEBAGAI REPRESENTASI POSITIONING DALAM IKLAN PRODUK MOBIL EROPA DAN MOBIL JEPANG. (2004). Jurnal Desain Komunikasi Visual Nirmana, 5(2). https://doi.org/10.9744/nirmana.5.2.