SIMBOL BUDAYA SEBAGAI REPRESENTASI POSITIONING DALAM IKLAN PRODUK MOBIL EROPA DAN MOBIL JEPANG
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https://doi.org/10.9744/nirmana.5.2.Abstract
Understanding advertising is not as simple and short as looking at it. Besides it is used as visual approach to create persuasif communication%2C advetisement can be created with something pointed to reality and hyperreality. Complexity can be more felt whenever cultural symbol is used as aplication in positioning approach.Abstract in Bahasa Indonesia :
Memahami iklan tidak sesederhana dan sesingkat menikmati iklan tersebut. Selain dipakai sebagai pendekatan visual untuk menciptakan komunikasi persuasif%2C iklan dapat dikreasi dengan citraan yang mengacu kepada realitas dan bahasa realitas semu (hiper-realitas). Kompleksitas ini makin terasa lagi ketika simbol budaya yang dipakai sebagai pendekatan aplikasi posisioning. Positioning representation%2C cultural symbol%2C car advertisement.
Published
2004-08-19
How to Cite
Dektisa Hagijanto, A. (2004). SIMBOL BUDAYA SEBAGAI REPRESENTASI POSITIONING DALAM IKLAN PRODUK MOBIL EROPA DAN MOBIL JEPANG. Jurnal Desain Komunikasi Visual Nirmana, 5(2). https://doi.org/10.9744/nirmana.5.2.
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