PENTINGNYA PERILAKU KONSUMEN DALAM MENCIPTAKAN IKLAN YANG EFEKTIF
:
https://doi.org/10.9744/nirmana.6.2.Abstract
Advertising is one of the stages is marketing. Without advertising%2C many products would not reach through to the distributors or sellers%2C moreover the consumers. Consumer behavior has increasingly become more varied%2C and influenced by a number of factors. To create an effective ad%2C one needs to research consumer behavior based on aspects of culture%2C society%2C personality%2C and psychology.Abstract in Bahasa Indonesia :
Periklanan merupakan salah satu tahap dalam pemasaran. Tanpa periklanan%2C berbagai produk tidak akan dapat mengalir ke para distributor atau penjual apalagi ke konsumen. Perilaku konsumen semakin lama semakin beraneka ragam%2C dipengaruhi beberapa faktor. Untuk menciptakan iklan yang efektif diperlukan riset perilaku konsumen yang didasarkan pada faktor budaya%2C sosial%2C pribadi serta psikologis advertising%2C consumer behavior.
Published
2005-11-22
How to Cite
Wijayanti Suhartono, A. (2005). PENTINGNYA PERILAKU KONSUMEN DALAM MENCIPTAKAN IKLAN YANG EFEKTIF. Nirmana, 6(2). https://doi.org/10.9744/nirmana.6.2.
Issue
Section
Articles
License
- Jurnal Desain Komunikasi Visual Nirmana has the right of first publication while the author(s) retains copyright and the right to share and redistribute the work under a Creative Commons Attribution License. This license allows others to freely share and adapt the work, provided that they acknowledge the work's authorship and its initial publication in this journal.
- Upon publication, the author(s) agrees to the journal's terms of non-exclusive distribution, allowing the published version of the work to be used in other contexts (e.g., institutional repository or a book), with an acknowledgment of its initial publication in Jurnal Desain Komunikasi Visual Nirmana.
- The author(s) is also aware of the responsibility to obtain permission for the use of any copyrighted material from third parties as required by the journal.