PENTINGNYA PERILAKU KONSUMEN DALAM MENCIPTAKAN IKLAN YANG EFEKTIF

Authors

  • Ani Wijayanti Suhartono Dosen Jurusan Desain Komunikasi Visual Fakultas Seni dan Desain - Universitas Kristen Petra

DOI:

https://doi.org/10.9744/nirmana.6.2.

Abstract

Advertising is one of the stages is marketing. Without advertising%2C many products would not reach through to the distributors or sellers%2C moreover the consumers. Consumer behavior has increasingly become more varied%2C and influenced by a number of factors. To create an effective ad%2C one needs to research consumer behavior based on aspects of culture%2C society%2C personality%2C and psychology.
Abstract in Bahasa Indonesia :

Periklanan merupakan salah satu tahap dalam pemasaran. Tanpa periklanan%2C berbagai produk tidak akan dapat mengalir ke para distributor atau penjual apalagi ke konsumen. Perilaku konsumen semakin lama semakin beraneka ragam%2C dipengaruhi beberapa faktor. Untuk menciptakan iklan yang efektif diperlukan riset perilaku konsumen yang didasarkan pada faktor budaya%2C sosial%2C pribadi serta psikologis advertising%2C consumer behavior.

Published

2005-11-22

Issue

Vol. 6 No. 2 (2004): JULY 2004

Section

Articles

License

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How to Cite

PENTINGNYA PERILAKU KONSUMEN DALAM MENCIPTAKAN IKLAN YANG EFEKTIF. (2005). Jurnal Desain Komunikasi Visual Nirmana, 6(2). https://doi.org/10.9744/nirmana.6.2.