PERKEMBANGAN CORPORATE SOCIAL RESPONSIBILITY DI INDONESIA

Authors

  • Bing Bedjo Tanudjaja Jurusan Desain Komunikasi Visual, Fakultas Seni dan Desain Universitas Kristen Petra Surabaya

DOI:

https://doi.org/10.9744/nirmana.8.2.pp.%2092-98

Keywords:

corporate social responsibility, businessman, community

Abstract

The awareness towards CSR (Corporate Social Responsibility), that should be integrated into a company's hierarchy as management's strategy and policy, is needed to attain balance between the business industry and the surrounding community. The essence and significance of CSR has not been wholly understood by businessmen, thus CSR only becomes textual and often implemented due to community demand. Abstract in Bahasa Indonesia: Kesadaran terhadap CSR (Corporate Social Responsibility) yang seharusnya telah terintegrasi dalam hierarki perusahaan sebagai strategi dan policy manejemen, diperlukan demi tercapainya sebuah keseimbangan dunia usaha antara pelaku dan masyarakat sekitar. Esensi dan signifikansi dari CSR masih belum dapat terbaca sepenuhnya oleh pelaku bisnis, sehingga CSR sendiri bagi sebagian pelaku bisnis baru sekedar wacana dan terkadang implementasinya berdasarkan atas tuntutan masyarakat. Kata kunci : corporate social responsibility, pelaku bisnis, masyarakat.

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Published

2009-03-25

Issue

Section

Articles