Student’s Perception and Preference of Food Package Design: A Pilot Project

Authors

  • Wirania Swasty Visual Communication Design, School of Creative Industries, Telkom University Indonesia
  • Mohammad Isa Pramana Koesoemadinata Visual Communication Design, School of Creative Industries, Telkom University Indonesia
  • Ahmad Nur Sheha Gunawan Visual Communication Design, School of Creative Industries, Telkom University Indonesia
  • Mediany Kriseka Putri Visual Communication Design, School of Creative Industries, Telkom University Indonesia

:

https://doi.org/10.9744/nirmana.18.1.6-12

Keywords:

Banana chips, home industry, primary display panel, packaging, perception

Abstract

The food home industry in Bandung is increased by 7.19 percent in 2017. However, the lack of attractive packaging makes them not competitive in the market. A deep understanding of packaging and labeling is important. This research’s objective is to contribute to the development of packaging design especially the food home industry products and also can be used as a reference for further research related to color perception, packaging design, and the creative industry. This study uses a qualitative and quantitative approach. Data collection is done through literature study, market observation, and questionnaires. This study is a pilot study for further research on the correlation between the perception of color combinations and consumer preferences. The results become the foundation for designing the Primary Display Panel of the banana chips home industry. From the study, it is suggested that the price that consumers perceive against the banana chips brands is the same as the actual price on the market

References

Dinnata, R.Y.W. (2017, 13th August). Industri Makanan & Minuman Tumbuh 7,19%. [online] available at <http://industri.bisnis.com/read/ 20170813/257/680635/industri-makanan-minuman-tumbuh-719> accessed in 11 March 2018.

DuPuis, S., & Silva, J. (2011). Package Design Workbook. Massachusetts: Rockport Publishers.

Graves, P. (2015). Consumer.ology: Mitos Riset Pasar, Kebenaran tentang Konsumen, dan Psikologi Berbelanja. Jakarta: Elex Media Komputindo.

Kepala Badan Pengawas Obat dan Makanan. (2012). Pedoman Pemberian Sertifikat Produksi Pangan Industri Rumah Tangga. Jakarta: Kepala Badan Pengawas Obat Dan Makanan.

Kotler, P., & Keller, K. L. (2012). Marketing Management 14ed Global Edition. New Jersey: Pearson Education.

Mohebbi, B. (2014). ‘The art of packaging: An investigation into the role of colour in packaging, marketing and branding’, International Journal of Organizational Leadership, 3: 92–102.

Pikiran-rakyat.com. (2012). UKM Kab. Bandung Terus Bertumbuh. [online] Available at http://www.pikiran-rakyat.com/ekonomi/2012/ 12/15/215136/ukm-kab-bandung-terus-bertumbuh accessed in 11 March 2018.

Sangaji, E. M., & Sopiah. (2013). Perilaku Konsumen: Pendekatan Praktis disertai Himpunan Jurnal Penelitian. Yogyakarta: Penerbit ANDI.

Silayoi, P. and Speece, M. (2007). ‘The importance of packaging attributes: a conjoint analysis approach’. European Journal of Marketing, 41 (11/12): 1495-1517

Swasty, W. (2015). Business Model Innovation for Small Medium Enterprises. The Winners, 16(2): 85-95.

Downloads

Published

2020-10-15

How to Cite

Swasty, W., Koesoemadinata, M. I. P., Gunawan, A. N. S., & Putri, M. K. (2020). Student’s Perception and Preference of Food Package Design: A Pilot Project. Jurnal Desain Komunikasi Visual Nirmana, 18(1), 6-12. https://doi.org/10.9744/nirmana.18.1.6-12

Issue

Vol. 18 No. 1 (2018): JANUARY 2018

Section

Articles

License

  1. Jurnal Desain Komunikasi Visual Nirmana has the right of first publication while the author(s) retains copyright and the right to share and redistribute the work under a Creative Commons Attribution License. This license allows others to freely share and adapt the work, provided that they acknowledge the work's authorship and its initial publication in this journal.
  2. Upon publication, the author(s) agrees to the journal's terms of non-exclusive distribution, allowing the published version of the work to be used in other contexts (e.g., institutional repository or a book), with an acknowledgment of its initial publication in Jurnal Desain Komunikasi Visual Nirmana.
  3. The author(s) is also aware of the responsibility to obtain permission for the use of any copyrighted material from third parties as required by the journal.