Promotional Strategy for Magic Group Media

Authors

  • Melia Lohanjaya Art and Technology, Faculty of Academie Creatieve Technologie, Saxion University of Applied Sciences

DOI:

https://doi.org/10.9744/nirmana.18.2.80-86

Keywords:

Promotional strategy, Promotional Mix, Magic Group Media

Abstract

Magic Group Media is a post-production company based in Amsterdam. Magic Group Media constantly keeps growing and being ambitious in a way to expand the business and target a wider market. Magic has already done some promotion strategies before, but to reach a bigger market, Magic evaluates it is essential to invest more in effective promotional strategy. Through this promotional strategy, Magic wants to build a working relationship with new potential clients. This study is aimed at analyzing and knowing what promotional strategy can be used by Magic Group Media to build a working relationship with potential clients.

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Published

2021-09-27

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