Analisis User Flow pada Website Pendidikan: Studi Kasus Website DKV UK Petra

Authors

  • Ryan Pratama Sutanto Program Studi Desain Komunikasi Visual, Fakultas Humaniora dan Industri Kreatif, Universitas Kristen Petra

:

https://doi.org/10.9744/nirmana.22.1.41-51

Keywords:

user flow, situs, edukasi

Abstract

User flow atau alur pengguna biasanya berbentuk diagram yang merupakan alur pergerakan yang dilalui oleh pengguna saat menggunakan sebuah produk. Produk dalam penelitian ini berarti website. User flow membantu designer untuk mengantisipasi pola kognitif pengguna. User flow berguna untuk memetakan pergerakan pengguna saat menggunakan produk, memetakan setiap langkah yang diambil pengguna dari titik masuk hingga interaksi akhir. Penelitian ini mengambil data pergerakan pengguna selama 6 bulan terakhir yang didapatkan dari Google Analytics. Penelitian ini ditemukan bahwa user flow yang telah ditetapkan pada proses desain ternyata berbeda jauh dengan user flow pada saat pengguna menggunakan produk. Diharapkan hasil penelitian ini berupa solusi praktis untuk memperbaiki user flow ketika berada di dalam website Program Studi DKV UK Petra.

References

Browne, C. (2021, Agustus 5). What Are User Flows In UX Design? [Full Beginner's Guide]. https://careerfoundry.com/en/blog/ux-design/what-are-user-flows/ Diakses pada tanggal 10 Desember 2021.

Google. (2021). Tracking Code Overview | Google Analytics | Google Developers. https://developers.google.com/analytics/resources/concepts/gaConceptsTrackingOverview

Lowdermilk, T. (2013). User-centered Design: A Developer's Guide to Building User-Friendly Applications. Sebastopol, United States of America: O'Reilly Media, Inc.

Soegaard, M. (2019). Usability: A part of the User Experience. https://www.interaction-design.org/literature/article/usability-a-part-of-the-user-experience. Diakses pada tanggal 16 Desember 2021.

Stevens, E. (2021, Desember 13). What Is UX Design? [Fully Updated Guide For 2022]. https://careerfoundry.com/en/blog/ux-design/what-is-user-experience-ux-design-everything-you-need-to-know-to-get-started/ Diakses pada tanggal 5 Januari 2022.

What is Design Thinking | Interaction Design Foundation. (2019). https://www.interaction-design.org/literature/topics/design-thinking#:~:text=Design%20thinking%20is%20a%20non,are%20ill%2Ddefined%20or%20unknown. Diakses pada Januari 2020.

Yayici, E. (2014). UX Design and Usability Mentor Book. United States of America: UX Service Inspiring Series.

Downloads

Published

2022-07-18

How to Cite

Sutanto, R. P. (2022). Analisis User Flow pada Website Pendidikan: Studi Kasus Website DKV UK Petra. Jurnal Desain Komunikasi Visual Nirmana, 22(1), 41-51. https://doi.org/10.9744/nirmana.22.1.41-51

Issue

Vol. 22 No. 1 (2022): JANUARY 2022

Section

Articles

License

Authors who publish with this journal agree to the following terms:

    1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.\
    2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
    3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).