Keluarga, Babad Wayang Banyumasan dan Layar Digital: Strategi Augmented Reality untuk Revitalisasi Budaya Banyumas
DOI:
https://doi.org/10.9744/nirmana.26.1.22-36Keywords:
augmented reality, desain komunikasi visual, keluarga digital native, transmisi budaya, Wayang BanyumasAbstract
Revitalisasi budaya lokal dalam lanskap digital menuntut strategi visual yang kontekstual dan lintas generasi. Artikel ini mengkaji produksi augmented reality Babad Wayang Banyumasan sebagai medium edukatif dan interaktif untuk keluarga digital native. Fokus utama terletak pada tiga peran keluarga: sebagai agen transmisi budaya, sebagai target audiens lintas generasi, dan sebagai sumber nilai dalam narasi pewayangan. Kisah babad wayang Banyumasan yang sarat nilai kesetiaan, tanggung jawab, serta konflik anak dan orang tua menjadi landasan naratif yang relevan dengan dinamika keluarga modern. Penelitian menggunakan pendekatan desain tiga tahap: inspirasi (eksplorasi nilai lokal dan audiens), konsepsi (perumusan konsep narasi visual), dan implementasi (produksi augmented reality berbasis karakter lokal dan prinsip sinematik adaptif). Alih-alih memakai pola dramatik Barat, narasi dikembangkan berbasis nilai dan ritme budaya Banyumas. Hasilnya menunjukkan bahwa augmented reality ini berfungsi ganda: sebagai alat revitalisasi budaya dan jembatan komunikasi antar generasi dalam keluarga. Dengan menyematkan nilai-nilai lokal ke dalam medium visual kontemporer, Babad Wayang Banyumasan menawarkan model desain komunikasi yang relevan, etis, dan edukatif bagi keluarga Indonesia masa kini.
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