PERANAN EYE CATHCER DALAM IKLAN DAN MASALAH PENCARIANNYA

Authors

  • Nova Kristiana Akademi Seni Rupa dan Desain Modern School of Design

:

https://doi.org/10.9744/nirmana.9.2.pp.%2089-95

Keywords:

eye catcher, advertisement, consumer

Abstract

Eye Cathcer represents one of the determinant factors for succeeding in an advertisement. The main objective in advertising is to get positive response from the consumer, to use the product offered, through advertisements and to position the product image in the consumer’s mind. Advertisements that go to and fro have various styles from the products offered. Advertisers also must think deeper on how to attract consumers so that the products offered are appropriate towards the sales target. This article will discuss the attraction in the different kinds of ads and how to look for attraction in the ads. Abstract in Bahasa Indonesia: Eye cathcer merupakan salah satu faktor penentu berhasil tidaknya suatu iklan. Tujuan utama beriklan adalah memunculkan respons positif konsumen untuk memakai produk yang ditawarkan melalui iklan dan memposisikan image produk di benak konsumen. Iklan yang berlalu-lalang memiliki berbagai macam daya tarik dari produk yang ditawarkan. Pengiklan juga harus berpikir lebih dalam untuk menarik konsumen supaya produk yang ditawarkan sesuai dengan target penjualan. Tulisan ini akan membahas daya tarik apa saja yang ada dalam iklan dan bagaimana cara mencari daya tarik yang ada pada iklan tersebut. Kata kunci: eye cathcer, iklan, konsumen

Downloads

Published

2009-12-04

How to Cite

Kristiana, N. (2009). PERANAN EYE CATHCER DALAM IKLAN DAN MASALAH PENCARIANNYA. Jurnal Desain Komunikasi Visual Nirmana, 9(2), pp. 89-95. https://doi.org/10.9744/nirmana.9.2.pp. 89-95

Issue

Vol. 9 No. 2 (2007): JULI 2007

Section

Articles

License

  1. Jurnal Desain Komunikasi Visual Nirmana has the right of first publication while the author(s) retains copyright and the right to share and redistribute the work under a Creative Commons Attribution License. This license allows others to freely share and adapt the work, provided that they acknowledge the work's authorship and its initial publication in this journal.
  2. Upon publication, the author(s) agrees to the journal's terms of non-exclusive distribution, allowing the published version of the work to be used in other contexts (e.g., institutional repository or a book), with an acknowledgment of its initial publication in Jurnal Desain Komunikasi Visual Nirmana.
  3. The author(s) is also aware of the responsibility to obtain permission for the use of any copyrighted material from third parties as required by the journal.